The making of a WAIR bag

The shape comes first.
Then, your own mark.

A gathered mouth, a curved handle, a flap that closes just so. The bag has a shape of its own before Annem adds a single painted line.

Editorial illustration

01 · The bag

Something to reach for.
Before there is paint.

WAIR bags are designed in Bethesda and handmade in small batches by artisans in Pakistan. Different leathers give the collection its range of surfaces and shapes: a soft gather, a smooth flap, a structured top handle.

Choose the shape that feels at home in your day. Each silhouette can be carried in plain leather; five also offer hand-painted initials. The Bridge remains a plain collection piece.

Explore the six silhouettes
Illustration of leather cutting, inspired by regional craft traditionsIllustration of leatherworking, inspired by regional craft traditions
Illustrations inspired by the leatherworking traditions of the Indus Valley. These images are cultural references, not photographs of WAIR’s workshops.
Annem Zaidi at her easel

02 · The painter

Your letters.
Annem’s brushwork.

Annem trained at the National College of Arts and has painted for over a decade. In her canvases, women take shape through clothing and posture. Here, her work meets a person through something they choose to carry.

Initials are painted individually on the completed bag, without stencils, preprinted transfers, or digital printing. Small variations in line and weight give the familiar letters the character of her brushwork.

For original artwork, bring Annem a reference or an idea. A flower, a colour, something you have kept: a starting point for a conversation about what belongs on your bag.

Explore personalization

03 · The piece you carry

A shape you love.
A detail you recognise.

You might choose the bag for its colour, the way it sits on your shoulder, or the room it leaves for what you carry. Painting is an invitation to add something of yourself. The choice is yours.